In the current class society of the music industry, labels have taken on the role of a luxury brand flagship store where releases are marketed as high end products and sold as commodities. These have become a critical form of social currency for musicians and artists worldwide; from Instagram bios cluttered with high profile names to co-ordinated celebrity collabs pretending to illustrate artistic expression. This has established new hierarchies and a new order within the scene where artists are primarily judged on their online presence, following and quantity of releases. This system remains operational on the basis of artists making music suited to high-end labels rather than making music that authentically represents their sound and identity.

As a label, we emerged out of the underground scene where our artistic and musical vision was born out of ideas surrounding equality, unity and inclusivity. Our music was nourished by anti-consumerist and inherently democratic values of the underground scene where we found a home in this environment free from social hierarchies. The growing commodification of techno and rave culture goes against its fundamental principles, which is causing serious harm to the many communities that it is home to. While this is mainly affecting artists and independent labels, the rules within the newly established hierarchy of techno has also contributed to the purging of intellectuals within the scene, critique and suppressed any serious music journalism, which has stopped the discourse that is necessary for this genre to progress and evolve.

Our vision is driven by our desire to challenge and subvert modern techno, we select music that excites us and brings something radically new and fresh to the scene. Our releases are aligned with our dystopian vision for techno and our unique sound is characterised by mesmerising sonic landscapes, radical experimentation and innovation. We work with some of the most innovative musical minds in the game and our artists have demonstrated creative ways of disrupting the status quo with their work. We have signed tracks that venture into the peripheries of techno, experimental and post-club and take a multi-disciplinary approach to music. We are currently accepting demos.